The Many Uses for your Squidoo Lens

by Guest Writer on July 19, 2007 · 7 comments

in promotion, seo

On the surface, Squidoo.com may look like a free way to create a minisite and share information with others. In its simplest form, that is exactly what it is. But there are a lot of other ways you can benefit from having a Squidoo lens.

First Page on Google

One of the big perks is that Squidoo lenses tend to do well on Google, especially if you optimize for a certain keyword. For example, I have a lens that is optimized for the keyword “make money writing”. It spends a lot of time on the first page now and the rest of the time is spent on the second page.

In order to get your lens on the first page you need to do several things. Here is a short list:

  • Do some keyword research and make sure they are in the URL.
  • Put the keyword in the main page title and then scatter it throughout the page.
  • Make sure you have 4 modules at the minimum. The more modules you have, the better.
  • Update it often. In the beginning, you will need to update it every day. Small changes count, such as deleting a sentence.
  • Promote your lens whenever you can.

Newsletter Subscribers

You can use your lens to get newsletter subscribers. You can put your subscriber box in one of the text modules. This requires that you use an “iframe” command. You can find some information online on how to do that. Or, click on my link at the end of this post and I’ll send you some information.

Affiliate Marketing

I promote affiliate programs on my lenses. In the month of June, I made around $40. Yes, you can make money through the modules on Squidoo, but you can make a lot more if you sign up for the affiliate programs yourself and add them to your lens.

Show That you are an Expert

Another thing that a lens does is that it shows you are an expert at a particular subject. If you want to develop a reputation that you know a lot about something, you can research it and create a lens. This is a tool that you can use for self promotion.

*****
Katherine Huether is a freelance writer who loves creating Squidoo lenses. To view a list of her lenses visit http://www.squidoo.com/kathography

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{ 7 comments }

Taryn Simpson July 19, 2007 at 07:36

Good post. I’ve also found that placing your byline at the end of your post is a great way to “multi-market” yourself as well.

Danielle Gibbings McGaw July 19, 2007 at 21:37

Great post on Squidoo Katherine. I haven’t got one yet but I’ve been meaning to get one going. I haven’t decided what to focus on yet though. But your post was very informative. I think I’ll have to come back and read it again!

admin July 23, 2007 at 10:11

Great post, Katherine. You have become a Squidoo expert – is an ebook on the horizon. Thanks for this valuable contribution to my blog.

Bob Younce January 29, 2008 at 13:32

Excellent post, Katherine. I had’t seen Squidoo previously. I set up my first lens this morning, and it was a blast. I’m setting it up thinking, “this can’t be work! Too fun. It CAN’T!

Katherine February 1, 2008 at 14:15

I know. I wrote this guest post a while ago, and I am still addicted to it. I have a blast with it – I’ve stayed up late many nights working on my lenses! :)

wayne wells February 6, 2008 at 23:40

Hi, I have aweber autoresponder and would like to write a squidoo lens that promotes affiliate programs by haveing my signup form redirect to the affiliate programs sales page. Can that be setup in my squidoo text module to do that. Please respond. Thanks Wayne

douglas June 30, 2008 at 23:21

i would like to know how to setup a subscriber box on squidoo for a newsletter i wrote for people to opt in to. thanks douglas

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