writing style

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Here’s a little bit of mental exercise for you if you are getting jaded with your copywriting career; make up an unexpectedly strange article as you go along. What I mean by that is that you start typing an unusual article about a fairly limited subject without having any clue ...

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21

Any copywriter needs to be able to flit between different styles when needed. Sometimes a client will ask for a personal, light hearted blog while others might want a serious, professional piece. Being able to switch between these styles is an important skill and also lends a bit of extra ...

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It’s taken years, but the world has come round to the type of writing I like to do. When I was in high school and university, my teachers were unimpressed by the brevity of my essays. As a language student (English, French, Spanish) I had to write lots of essays, ...

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30

It’s often tricky to learn how to write for people who speak a different language. I’m not talking about the plethora of international languages, but of the difference between writing for a British and an American audience. I’m lucky; I read a lot and so I know a lot of ...

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0

Have you ever wanted to write a sales letter that could sell anything? I have, so when I needed to write one, I went out and found some advice from James Frey about how to do it. I also checked with some copywriting buddies for a suitable formula. Here it ...

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0

I tend to like to get along with people. I like to believe that all of us are professionals and we can do our jobs without the need for harsh words and confrontation. Most of the time that’s true. Sure, I’ve had the odd occasion when I’ve had to ask ...

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7

Most freelance writers have a writing style that feels comfortable to them. When I’m writing my own stuff, I write like a Brit. That means flowing, run on sentences and a style that’s slightly wordier than the AP style. I write for a lot of British clients and that style ...

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