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It’s often tricky to learn how to write for people who speak a different language. I’m not talking about the plethora of international languages, but of the difference between writing for a British and an American audience. I’m lucky; I read a lot and so I know a lot of expressions from [...]
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Have you ever wanted to write a sales letter that could sell anything? I have, so when I needed to write one, I went out and found some advice from James Frey about how to do it. I also checked with some copywriting buddies for a suitable formula. Here it is.
Attention, Attention!
The first step in [...]
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