What does your writing website need? It’s a question I’ve asked myself many times over the years and each time I get a new answer (because I always do), I change something else.
But for the latest change, the impetus was a web critique I won from my pal and marketer extraordinaire Tea Silvestre, the Word Chef. She highlighted a couple of tweaks that would make my site, sharonhh.com even better. Trying to implement one of those – a bigger header image – made me realize that my old theme, much as I loved it, wasn’t quite flexible enough. That meant it had to go. I replaced it with the Balance theme that I use on Get Paid to Write Online, but with a completely different layout.
Since I had to make changes anyway, it was a good time to consider what I wanted to keep and what I wanted to discard. My old theme had some definite keepers, like:
- a welcome message
- a list of specialties
- my photo to help clients connect with me
But the new theme would give me the chance to add a couple more things I felt were missing, like:
- some images to go with those specialties
- testimonials right on the front page and every page
- the latest updates from my blog
Once I’d made my plan, I tweaked and twiddled till I got something that worked. See what you think.
But it’s not finished yet. You see, when you’re a writer, you always have new stuff you want to show off:
- your latest client article
- a new testimonial
- a new service you’re offering
I use the on-site blog to showcase a lot of that, but I’ve also realized that my list of blogging credits is far too long for the average prospective client to want to scroll through it. So there are still a few more things I want to add:
- a new page featuring what I consider to be my best work (the current list of clips will become a sub-page of that)
- a sidebar image with logos from some of the sites where my work is published
- more detailed descriptions of the services I want to focus on, along with guide prices
I plan to complete those within the first quarter of the year.
Have you made any changes to your client-facing site this year? If you have, please share what you’ve changed and why in the comments.
Image: Andy Mangold/Flickr