Ready to start marketing your writing business online? Here’s a beginner’s guide from Emma-Julie Fox of Pitstop Media.
Want to land more writing gigs? Have you tried marketing yourself through social media? If not, here’s a list of the top social media marketing strategies that can help you get more writing jobs:
1. Get active on LinkedIn: If you haven’t done so yet, register yourself on LinkedIn and fill out your profile. This popular networking site is fast replacing the good old CV as a hiring tool.
You can connect with other freelancers, content writing companies and/or entrepreneurs in the niche area you specialize in writing about. The best part about LinkedIn is that people are pretty open to accepting new connections.
An important tip to keep in mind here is not to send generic connection requests. Instead, spend sometime on people’s profiles, address them by their first name, if you liked something about their profile, mention it; and tell them why you would like to connect with them.
It’s also a good idea to request your old and existing clients to endorse your skills, refer or recommend you on LinkedIn.
One of the best features of this social networking site is the Groups that it supports. As a freelancer it makes sense for you to join and participate in groups created by like-minded people, especially other writers. You may get leads about jobs from other writers whenever there’s an overflow at their end.
2. Twitter works too: You can use Twitter to network with publication editors and businesses looking to outsource content writing. A lot of businesses on Twitter follow users that follow them. So, to start with, identify people you’d like to work with, look up with their Twitter profiles and start following them.
When someone follows you back, you could send them a direct message saying you look forward to engaging with them and that you would be happy to assist them in anything related to your niche area. An important point to keep in mind here is to ensure your tone isn’t salesy or pushy.
When it comes to tweeting, create a database of interesting content related to blogging, writing, SEO and any subject that you love writing about, add some links of your own published content and share a couple of URLs from your database every day.
You may also participate in chats related to blogging to get noticed; #blogchat, is one of the more popular ones.
It’s also a good idea to track hashtags related to writing, SEO, and other niche copywriting areas you specialize in. This way whenever someone tweets about an issue related to your niche, you can offer helpful suggestions and build your credibility.
Tracking hashtags like #jobs and #writing jobs can also help you identify assignments you may be interested in.
3. Share Your Blog Posts: Why? Well, if you are a freelance writer, you need to showcase as much of your writing as possible. It doesn’t need to be in any specific area – it can be as simple as your general musings. [Editor's note: I disagree; showcase the kind of work you want to attract more of.]
Not only can it help you catch the attention of potential employers, but also improve the search engine rankings of your blogs and articles.
So every time you write a post make sure you share it on your social networks as well as social sharing sites like Tumblr, Stumbleupon, Digg, Pinterest, etc.
4. Comment on other blogs: In the blogosphere, not only is it important for you to have an active blog where you post frequently, but it is also just as important to comment on other interesting blogs that you come across.
Commenting regularly on key blogs improves your visibility and can help bring in more visitors to your own blog – some of these can turn out to be potential clients.
5. Use Facebook: There are several freelance writing communities on Facebook, like Freelance Writing Jobs, Facebook4Freelancers, etc; join the active ones and keep an eye out for posts related to interesting and well paying assignments.
Sharing your posts and published work on Facebook is also a good way to gently remind people in your network what you do for a living, so that they remember to recommend you if they come across a writing gig.
6. Create A Google+ Authorship Profile: By setting up a G+ authorship profile, you can get your picture to show up next to your posts in search results. The advantage? It sets your posts apart from the other search results and improves the clickthrough rate. This means your published content on the net will attract more attention and possibly help you get more work.
As a freelancer, you need to use your time efficiently to maximize your earnings. So, don’t try and be active on all your social media accounts everyday. Instead allocate 20-25 minutes to social media marketing and dedicate a day each to a particular platform. Alternately, you may choose the platform and strategy you are most comfortable with and pursue the same. Good luck!
Image courtesy of tungphoto / FreeDigitalPhotos.net
Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. If you want to invite the author to guest post on your blog please contact www.pitstopmedia.com