Sharon Hurley Hall has been a friend for years. She is one of the best ‘self taught’ SEOs I’ve ever met. Not only can she market her websites – without understanding the methodologies behind bibliometrics and Latent Semantic Indexing – but her name is a ‘keyword string’ related to ‘get paid to write’ in both Google Search and Google AdWords. That is why I thought of her blog when I found this new tool.
Sharon is always teaching writers how to promote their websites with a clarity and simplicity that I find difficult. However, very few tools can be used by the average website owner to track their search engine results. Even the free SEO software packages can take weeks to learn how to use, and months to understand the significance of the data produced.
I found www.cuterank.net this morning and immediately thought of Sharon and her readers. It is a free little script, perfect for anyone with only a few websites and blogs. It lets you track your ‘rank’ in any of Google’s search engines.
Have you ever run a ranking report that stated you were at the top of Google – but you couldn’t find your website’s SERP (Search Engine Results Position). This little tool lets you pick any Google search engine and find your rank specifically – or find your ranking on a large selection of websites.
IT also tells you if you are in the top 100. This is very important. If you have a keyword in the top 100 – then you have done the ‘hard part’ of SEO. Once in the Top 100, just continue creating blog posts with a keyword density between 2 -4%, but a Keyword Weight of 70% or higher. Density is the number of times a keyword appears. Weight is the value of each keyword.
This is easier than it sounds. The average blog post has 400 words including title, links, menu, and footer.
First: Never use more than 4 keywords on a page. In fact, using only 2 keywords makes it easier to achieve a high Keyword Weight.
The keyword should always appear in the URL, Page Title, Meta Tags, and Description. Next, include the keyword in the Article Title. Your URL, Page Title, and Article Title do not need to repeat themselves.
Second: Add the keyword to the first 50 words of the page, the last 50 words. Hyperlink one of these to a relevant page on your blog.
This is all the average blog needs to generate a Keyword Weight over 70%. This is the first step to reaching the top 100 Keyword Positions.
Keep Track of the keywords and run them through www.cuterank.net . There is no upgrades, no members section. You do not need to buy a better version to see all your results.
Suzanne James is a professional search engine marketer. Find out more at Axiom9.
Editor’s Note: When I agreed to publish this guest post, I had no idea I was going to be heaped with praise – thanks, Suz. 
Disclosure: I have received no compensation for publishing this review post.
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Twitter: danaprince
December 4, 2009 at 08:31
This is an excellent post. I not only optimise my business website for self-promotion (so that clients find me) but I also try to optimise my dozen (or so) niche blogs so getting this type of step-by-step advice from a professional SEM is great! Definitely going to check out
CuteRank.
Thanks, Suz.
Dana
Great article, I’ve download the program unfortunately it only allows one link to track any additional links you would have to upgrade.
.-= Nancy’s last blog ..Cupcake Mix Giveaway =-.
Nancy, you don’t have to buy anything to upgrade. Just put a link to their site on your blog and they will give you the licence key to the full software package.
I had my licence key within 2 hours.