copywriting

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Chris Hoole of Apple Copywriting explains what copywriting means to him. I don’t mean that writing for a living is going to make you come over all religious, although I guess it might. No, what I mean is that it is a way to start a new life and feel ...

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by Sean Platt One thing all top-earning copywriters have in common is their dependable ability to drive readers to action. It doesn’t matter how witty you are, how well you use alliteration, or how well you can draw your characters – if you can’t drive your readers to action, you’ll ...

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I am a writer, blogger and editor. I am an avid reader and a keen Scrabble player. I am a mother and wife. I am a black woman. All of these things are part of who I am but no single one defines me. I was reminded of this when ...

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If you haven’t already heard that James Chartrand of Men with Pens is actually a woman, then you must have been hiding under a rock. I read the entire post with bated breath and then tried to work out how I felt about it. I’ve always thought James rocks and ...

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If you are just starting out as a freelance copywriter, it can be hard to know how to build your clientele quickly, generate immediate cash flow and garner repeat business. Well here’s a tip: Most freelance writing businesses fail not because of a lack of talent, but because of a ...

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You would have realized from my posts that I’m all about “the job�?. Preparing for it. Landing it. Keeping it. Getting paid for it. Today, I thought I’d write about “being good at it�?. So as I cast about in my mind for how to handle today’s topic, I was ...

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Freelancing is tough. What’s even tougher? Finding that perfect job on craigslist…and then realizing you have no samples to send. So do yourself a favor, build a portfolio. Here are my top 5 tips for showcasing your clips: 1. The First Shall Be First Lead with your strongest work. One ...

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O.k. Students, in yesterday’s lecture we covered the importance of research, the supremacy of the offer, and the necessity of clarifying the response mechanism. You are now one step closer to writing money-making copy! Once you’ve laid the groundwork, here are your next steps: 4. Decide concept and format. What’s ...

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As a freelancer, there’s nothing sweeter than hearing: Congratulations! You’ve got the job. Except maybe for being told: Your copy was so on target last time, we want to extend your contract. You smile, nod and shake hands with your new employer, all the while dreaming in delighted relief of ...

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When I decided to go away for a few days I couldn’t bear the thought of leaving my blog unattended, so I got permission from John (Admin) to have a guest blogger. Choosing a guest blogger is a serious undertaking, especially on WritingUp where I have to reveal my password ...

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