I’m always looking for the chance to learn new things, so when American Writers and Artists Inc (AWAI) offered me the chance to review their Accelerated Program for Six Figure Copywriting, I jumped at the chance.
This course is aimed at copywriters and would-be copywriters. If you’re a writer or blogger looking to use your skills in a more lucrative area, then it’s worth considering this course. And if you’re already in the direct response copywriting game, but want to know how you can take your skills and earnings to the next level, then this course is definitely for you.
What’s Inside AWAI’s Accelerated Copywriting Course
The course is in 13 chapters (more than 500 pages) covering the following topics:
- #1 Getting Started as a Copywriter: The Opportunity & Lifestyle
- #2 Taking the First Step towards Copywriting Success
- #3 Copywriting Myths and Realities
- #4 The Secret Structure of Direct-Response Letters
- #5 Communicating with Your Prospect
- #6 Building Your Offer One Brick at a Time
- #7 Making and Closing the Deal
- #8 Why We Need Guarantees
- #9 Ready … Set … Write!
- #10 Backing Up Your Claims
- #11 Putting It All Together
- #12 Becoming a Master Storyteller
- #13 You’re a Copywriter!
There are also writing exercises and resources to go with each chapter, as well as a wealth of bonus materials. You can access these online or download the PDFs so you can peruse them at your leisure.
There are also lots more materials on the site: webinars, teleconferences, job listings and a forum – there’s seemingly no end to the resources available. And there are links to other courses too.
Looking Deeper At The Accelerated Copywriting Course
Getting back to the course itself, there is a lot of information packed inside those pages. Each section gives an introduction to the topic, provides examples (lots of them) and lets you apply what you have learned. This is not your average online course – you will need time to work your way through it. I have been reviewing it for weeks and still haven’t quite finished because it takes time to absorb the course content.
Although I’m not a direct response copywriter, I believe that I’ve already learned some techniques that will help me to improve sales pages and marketing for my own products and, who knows, perhaps one day those copywriting skills might come in handy for clients. As AWAI says: “Even if you’re not interested in becoming a professional copywriter, the selling and marketing knowledge you’ll gain from this program will help you in any business you happen to be in.”
Is It Worth It?
This course costs $397. Yes, that’s a hefty price tag, but it’s nothing compared to the cost of a college course, and considering all the additional resources you get, it’s a bargain. I’ve seen lots of criticism online of the promises made in the sales page about earnings in the tens and hundreds of thousands once you complete the course. I don’t believe that everyone who finishes the course will earn at that level (I’m always sceptical of big promises), but I do believe that some will, especially if they’re prepared to put in the effort to market their new skills. In any case, what I’ve completed so far convinces me that writers can still gain something from this course.
This course has got information that you can use right away to improve your writing, as long as you’re prepared to invest some time. And there’s a guarantee. If you buy the course and don’t think it’s wonderful – you can get your money back within 30 days after you purchase it. So what have you got to lose? I recommend that you try AWAI’s Accelerated Program for Six Figure Copywriting today. (And I’m not the only one; other writers I respect share my view).
Disclosure: AWAI didn’t pay me for the review but they did offer me free access to the course materials so I could review it. I liked the course so much that I’ve signed up as an affiliate and I’ll be devoting some time every week to completing it.