Articles by Chris Hoole

Chris Hoole loves the written word and has taken his writing career around the world, living half the year in beautiful sunny Brazil and the other half in the UK. He holds a Bachelors in Creative Writing from the University of Manchester and is the Chief Editor and Project Manager of Apple Copywriting, a small group of exclusive copywriters.

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Chris Hoole

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By October 3, 2011

Whether you have an affiliate marketing site of your own, or you are a freelancer who has been commissioned to write copy for somebody else’s, one thing it will almost certainly need to have is reviews of the products you are aiming to promote. These serve two purposes – one, ...

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By September 20, 2011

Finding your own creative process It has taken me some years and a lot of tweaking to work out my own ‘creative’ process when it comes to writing. Tweaking seems to be, rather unfortunately, a big part of it. Depending on what I’m writing – poetry, a novel or the all-important ...

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By September 15, 2011

Here’s a little bit of mental exercise for you if you are getting jaded with your copywriting career; make up an unexpectedly strange article as you go along. What I mean by that is that you start typing an unusual article about a fairly limited subject without having any clue ...

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By September 5, 2011

Any copywriter needs to be able to flit between different styles when needed. Sometimes a client will ask for a personal, light hearted blog while others might want a serious, professional piece. Being able to switch between these styles is an important skill and also lends a bit of extra ...

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By August 19, 2011

Chris Hoole of Apple Copywriting explains what copywriting means to him. I don’t mean that writing for a living is going to make you come over all religious, although I guess it might. No, what I mean is that it is a way to start a new life and feel ...

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